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Tex Visions Blog |
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Posted by Mark Tweedy on February 15, 2012
Must-have custom displays for clients who want to rock the tradeshow
Flags and banners are the defining features of most tradeshows. This fact puts many clients into a double bind. They must have a presence at certain shows to reach a target audience but that audience will be overwhelmed with all the flags and banners of the competition. This can quickly become the visual equivalent of the chaotic roar on the floor of a stock exchange. A perfect advertising display that a client spent so much time in crafting could end up lost or forgotten at a busy show. Tex Visions is here to help.
We are proud to offer resellers a variety of innovative custom printed display systems that clients are asking for such as Tabletop Solutions, Street Banners, and Backpack Advertising. However, when a client needs to stand out among a sea of banners, they need special attention. Here are a few items you might have missed to help your client become the talk of the show.
 Pop Up Tex
1. Pop Up Tex
This instant backdrop display system features an expanding frame that goes from its travel case to a giant custom wall in seconds. The print is attached on delivery so there is no delay in setup. Hook-and-loop adhesive allows the print to be changed on the fly by one person with no tools. Two lights keep the print illuminated regardless of lighting conditions at the show. Your client can opt for a print that exposes the sides of the frame for a high-tech look or a print that wraps around for more display space. At the end of the show, the Pop Up Tex collapses with the print attached and packs it away in its travel case with wheels to roll on to the next event.
 Barrier Systems  Promo Counter Tex 2. Barrier System
Instead of using the same old “pipe and drape” dividers provided by tradeshow organizers, clients can make a splash with our Barrier System that shows off their custom images and text. Clients can direct traffic while subtlety conveying a message. Custom prints can be created in single-reverse or double-sided finishing. There are many print sizes and configurations to create straight, cornered, or square barriers to make the best use of available space.
3. Promo Counter Tex
No tradeshow booth is complete without a promo counter. The only thing better than a light and portable counter with plenty of storage space is one that displays the company’s custom images at the same time. As with the Pop Up Tex, prints for the Promo Counter Tex attach with hook-and-loop adhesive for simple and quick changes of campaigns on the fly. It includes a removable shelf to store materials, samples, and client contact info. The practical design of the Promo Counter Tex personalizes any presentation while it works for your client.
These three display systems represent just a sampling of the ways we can help your clients rock any tradeshow. We welcome you to share your clients’ tradeshow success stories and to tell us what kinds of displays your clients are asking for today.
Categories: Client Connection
|  Tags: backdrop, banner, banners, barrier system, flags, literature stand, trade show, tradeshow
|  2 comments
Posted by Mark Tweedy on February 1, 2012
Welcome to our newest feature: The Question. We’ll search our social media posts, web comments, and emails for burning questions from resellers and every month we will devote some precious blogspace to give you the answers you need.
Q: It’s hard to choose from all the displays on your website. What is your best selling indoor display? Outdoor display? What’s the best one that can do both?
Today’s answer: Hands down our best seller is the Bowflag® family with all its many varieties. A wide range of base options means that the Bowflag® can go wherever it is needed, inside or out.
 Bowflag® 200 in Convex shape You know them as feather flags, flutter flags, bow flags, or even butterfly flags. You see them everywhere – by the roadside, in front of a business, on car lots, and even at trade show booths. They are (literally) the wave of the future. What makes them so popular is that they flutter in the wind to attract attention, but the banner is kept taut so the message is readable in high winds or in no wind at all. The Bowflag® is exclusively from Tex Visions and offers a number of advanced features that make it more useful for clients.
First of all, we offer sizes ranging from tabletop to XLarge, which reaches over 17 feet tall. There are six shapes to choose from and all shapes of the same size use the same hardware, which is something clients will really appreciate when it is time to change banners.
Another improvement that only we offer: Aviation-grade fiberglass poles that stand firm in winds up to 63 miles per hour in our newest model of the Bowflag®. There simply is nothing stronger in the industry. Watch our wind speed tests here.
Finally, we maximize the print area of the client’s design by printing on the pole sleeve, instead of using a white or black header tape. This creates a seamless overall appearance and adds strength to a Bowflag®.
What makes the Bowflag® so valuable for both indoor and outdoor displays, though, is the array of bases we make available for it. Ground sleeves are for staking the poles in grass. Square bases with optional weight bags keep it secure on flat surfaces like floors and sidewalks. A car base can leverage the weight of a vehicle to allow the Bowflag® to go places other banners can’t, such as gravel and uneven parking surfaces. This is just a sample of the many bases we offer.
What questions do you have about our displays or about the printing industry in general? Tex Visions is here to bring you the answers.
Categories: Insider Knowledge, Q & A
| Tags: bowflag, butterfly flag, feather flag, flags, flutter flag
| No comments
Posted by Ashley Werner on January 18, 2012
Happy New Year everyone! The Tex Visions team kicked off 2012 by celebrating the promise of a new year.. on Friday the 13th! It was a time when everyone – from sales to marketing to production – could learn more about each other and what each person’s job duties included. I personally enjoyed seeing everyone let loose and share in many stories and laughs. It is important for us to remember we are all one team working toward a goal, even though we have our own separate departments – this was the perfect outlet! I can’t wait to start planning next year’s party! LOL. To view some pictures from our celebration, visit our Facebook page.
Categories: Company News
| Tags: party, photos, team, tex visions
| 2 comments
Posted by Mark Tweedy on January 18, 2012
Entrepreneur magazine offers a helpful summary of the branding process in its Small Business Encyclopedia, including this simple definition:
“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
Clients go with a name they trust, especially in difficult economic times. The way to build trust is through building a brand. Here are three central aspects that your clients need to consider:
- The logo design must communicate what the business stands for simply and clearly
- Where and how often to display logos and advertising messages are critical
- Campaigns must be coordinated across different forms of advertising
Some of the rewards of building a successful brand are instant recognition, a larger share of the market, and customer loyalty. In fact, many companies have achieved industry leadership simply by building a brand that represented them as leaders. Perhaps the single most valuable thing a brand can do for a business is to move it out of the dead-end game called “Who has the lowest price?”
Take a look at some of the most effective brands and the logic behind how the brands came to represent the company instantly while telling a memorable story:
Mercedes-Benz – The three pointed star immediately brings Mercedes to mind and has come to mean luxury. Though it is a common name in Spanish-speaking countries, Mercedes has now become a baby name that often refers to the car and the idea of luxury. Just think about what this level of identification can do for a business.
John Deere – With a name like that, having a deer in the logo is an easy choice, right? Wrong. For over 135 years, management has tinkered with minute details of the deer –colors, feet, antlers, angle of leap, etc. – to get the message just right.
Guinness – A clear logo doesn’t always mean simple one. The Guinness label is chock full of images, symbols, and text in a variety of fonts and sizes. The most recognizable piece is the harp, but this alone cannot carry the messages of tradition and authenticity. This is the best of example of when more really is more.
Adidas – How do you make a brand identity out of three lines? From the first shoes in 1949, Adidas presented itself as “The Brand with 3 Stripes”. As the company expanded, it had to come up with new logos for different business lines that kept true to the original identity. How they did so much with so little is an inspiration.
Now it’s your turn. We want to hear about the challenges your clients face in building their own special brands.
Categories: Insider Knowledge
| Tags: advertising display, branding, brands, marketing
| 4 comments
Posted by Mark Tweedy on January 4, 2012
The ongoing series “Meet the Team”, where we profile the people who drive the success of Tex Visions, continues.
Today we meet Ashley Werner, Marketing Manager at Tex Visions. Ashley has been with Tex Visions for seven years, currently managing and overseeing the marketing department. Her main goal is to provide resellers with as many tools as possible to sell Tex Visions’ products. Within the company, she points to a balance of direction and creativity. She believes in allowing her team to bring their own ideas to the table while still providing enough direction to effectively market the products. When she first started with the company, she took on many roles in order to help the company grow into what it is today. She credits her success with the company to her ability to be flexible and well-rounded in a variety of tasks.
What’s your favorite Tex Visions product? The Bowflag® got us to the level we are so of course that is a favorite but our new product, called the Display Cube, is pretty innovative, interactive, and just overall fun.
What do you like to do when not at work? I like to spend time with my friends or watch Food Network. I’ve always loved to cook!
Are you a coffee or tea person? Coffee! I just recently started drinking it. I have to tell you, Baileys Irish Cream creamer is my favorite.
Would you rather cook or go to a great restaurant? That depends. I love to cook but my skills are limited so nowadays I’ve been enjoying different restaurants in the area.
Do you have or want a pet? I grew up with cats but don’t have any of my own right now.
SUV or convertible? SUV. I like to have room to accommodate lots of people and/or stuff.
Mountains or Beach? That’s a hard question. I don’t like the ocean, but the beach at night is beautiful. Mountains would be nice in spring but I’m not an outdoorsy person. Bugs aren’t my thing!
If you could have lunch with anyone, who would you choose and what would you ask? My grandmother. She died before I was born but I would love to have known her. She created a great person (my mom) and I’m sure she was just as great.
What’s the last book/movie that you read/watched? I recently rented the last Harry Potter movie and The Change-Up, which was hilarious!
You can connect with Ashley through LinkedIn and become a fan of Tex Visions on Facebook. Check back regularly to meet the rest of the team as we explore the wonders of printing. Feel free to send us your questions so we can incorporate them into the next interview. What do you want to know?
Categories: Meet the Team
| Tags: advertising display, interview, manager, marketing, tex visions
| 1 comment
Posted by Ashley Werner on December 21, 2011
Isn’t the holiday season one of the best times of the year? I think so! The best part of the holiday season is making others happy during the darkest days of winter. While all of us are focused on our own families at this time of year, it is easy to forget that we are also part of a larger community. I recently read that 12.1% of Pennsylvanians live in poverty, including over 460,000 children. To honor the timeless spirit of giving, we were proud to sponsor a local family in need and make the season a little brighter.
 Holiday gifts for our sponsored family The Cumberland County Office of Children and Youth Services was created with a mission to preserve, support, and strengthen families. We contacted the office to find out what we can do for them and they provided us with a wish list from a Carlisle family of four. From every department at Tex Visions, our co-workers stepped forward right away to donate toys, clothes, food, and money.
Our sponsored family is made up of a mother and three boys, ages 15, 8, and 7. As we looked over the wish list of the typical things kids want like shoes and bikes, we noticed that their mother hadn’t asked for anything for herself. At least for this Christmas, these children will have some presents and their mother will get a surprise as well. More importantly, we made sure the whole family can sit down for a traditional holiday meal by collecting non-perishables and a grocery store gift certificate for them.
What are your plans for the holidays? Wherever you are, we wish you and your family all the best in the coming year. Happy holidays from everyone here at Tex Visions.
Categories: Company News
| No comments
Posted by Mark Tweedy on December 7, 2011
According to a recent Gallup poll, consumer spending was up slightly in October, higher than last year overall, and trending upward since January. That’s good news for resellers of advertising displays. Businesses need to spur spending, but advertising budgets are tight. Advertising displays can solve both problems. Clients say that cost is the focus these days, but what they really want is ROI (return on investment); they need to spend wisely. Clients want displays that are affordable, but also can be used in a variety of ways. What this means for resellers is that your clients want low-cost displays that feature versatility, mobility, and ease of use. Here are four displays that meet all the requirements to make you the client’s hero:
 The Bowflag®  Easy Display For versatility, there is nothing better than the Bowflag®. Six shapes (concave, convex, straight, angled, drop, and rectangular) work with the same sized hardware so a new print gives the client a brand new display. The most popular sizes are the medium and small. Depending on the shape, they range in size from 1.8’x 6.6’ to 2.5 x 5.6 for the small or 2.0’ x 8.5 to 3.1 x 6.7’ for the medium. A good way to start is with the outdoor Ground Sleeve Bearing, but for a little more money, your clients can choose from a variety of indoor and outdoor base options.
 Roll Up 200  X-Display 200 Saving time is saving money, and the Easy Display goes up in seconds. Assembly consists of three simple steps and does not require tools. Aluminum clamping rails at the top and bottom allow for a quick change of prints. This is the perfect solution for indoor, temporary displays.
The highly mobile Roll Up 200 protects the print as it travels inside an aluminum base. The retracting banner operates like a window shade so setup only requires rolling out the print and hooking it onto the support pole. For clients who need to change prints, the premium Roll Up 100 display gives them that option at a lower cost than if they had to purchase all new hardware. Both are ideal for trade shows and lobbies where space is at a premium.
Finally, when cost is the leading factor, recommend the lightweight, fiberglass X-Display 200. This is the best choice for clients who need a trouble-free display that can be moved easily. Changing the display is simply a matter of mounting the new print with grommets on the corner hooks. This indoor display is most effective in high traffic areas.
How does consumer spending look from your viewpoint? We’d also love to hear what kind of advertising displays your clients are asking for these days.
Categories: Client Connection, Problem Solving
| Tags: advertising display, consumer spending, economic, flags, low-cost, roi
| No comments
Posted by Mark Tweedy on November 23, 2011
 Large format printing Take a look into the future of fabric advertising. Across the industry, clients want more innovative and durable displays that are easy to read and offer more fabric options:
Designer fabrics – Once upon a time, trade show displays meant carpet paneling with images tacked on. Now clients can have virtually any design printed to order on specialized fabrics. End users are increasingly asking for and getting new textiles that meet their own unique specifications. Some interesting innovations include a 3D tension fabric and a fabric for blackout and back-lit applications.
Large format – A recent article in Sign & Digital Graphics pointed to the growing trend of large format custom printing on substrates like heavy knit, poplin, and satin. Advances in printing technology have also made it possible to print building-sized graphics that once were only possible using a vinyl substrate.
Weather resistance – Clients want outdoor flags and banners that stand up to the elements. With the population shifting south and west, there has been a spike in demands for improved lightfastness. We developed the Multiflag® fabric to be flame retardant and highly resistant to tearing. Our proprietary fixation and washing processes lock in brilliant colors while protecting banners from fading and bleeding. Meanwhile, roadside displays like the Bowflag® 200 have significantly improved their wind resistance. Watch a video the new wind tests here.
 Display Cube 3D Displays – Everything from movies to phones are going 3D now and display advertising is no exception. The Display Cube represents the next generation of graphics that don’t just deliver a message. Touchable displays like this offer the extra benefit of leaving a tactile memory along with a visual one. The Display Cube is solid enough to act as a cushion when clients need a rest and a 3D puzzle when they need a challenge. This meshes with the trend in display advertising systems to have practical uses to complement the aesthetics of the client’s images.
Let us know what new types of fabric advertising displays are on the wish list for you and your clients this year.
Categories: Industry Trends
| Tags: banners, custom printing, display hardware, news, trends
| No comments
Posted by Mark Tweedy on November 9, 2011
This is the first of an ongoing series that will profile the people behind the success of Tex Visions and find out what makes them tick.
Today we meet Marcel Ruhland, CEO of Tex Visions. He began the company in 2004 with two employees, one office suite, and no customers. Since then, Marcel has driven the company to be one of the world’s leading manufacturers of display hardware and custom printing, specializing in textiles. Today he is still deeply involved with the day to day operations from sales to production to marketing. According to Marcel, the key to his success is that he continues to set visions and strives to be a good example.
What’s your favorite Tex Visions product?
Tough question. After the Bowflag® and flags in general, my favorite is the Q-Frame® Tex frame system. I like its frameless and modern look, plus the multitude of indoor applications. It’s really a unique textile application, especially in the 3D versions. We will be using it to decorate the hallways of our offices.
What do you like to do when not at work?
I’m always working and if I am not here, then I’m thinking about the next step for the company. My thoughts are concentrated on how Tex Visions can improve on what it does and how to better serve our customers.
Are you a coffee or tea person?
Espresso keeps me going.
Would you rather cook or go to a great restaurant?
I don’t do so well in cooking, so restaurant is my choice.
Do you have or want a pet?
I think fish are the best pets.
SUV or convertible?
There’s nothing better than a convertible for the long summers in PA.
Mountains or Beach?
Mountains, no question. A week snowboarding is more relaxing than a week at the beach.
If you could have lunch with anyone, who would you choose and what would you ask?
Leonardo da Vinci. First thing I’d ask is: Is the Mona Lisa smiling?
What’s the last book/movie that you read/watched?
None of the above. I am a regular Business Week reader. Does that count?
Connect with our CEO through his LinkedIn page and follow Tex Visions. Look for more updates and insider information on the Tex Visions Facebook page and on Twitter. Check back regularly to meet the rest of the team at Tex Visions as we explore the wonders of printing. Feel free to send us your questions so we can incorporate them into the next interview. What do you want to know?
Categories: Meet the Team
| Tags: ceo, custom printing, interview
| No comments
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