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Welcome to the Tex Visions Blog

A place for our resellers. Talk about what matters most to you. Share your insights. Present us with your challenges. Learn about our team. Connect with us.

How to Design Effectively for Your Advertising

You have your advertising booked, and you're excited to get your message out there. Anyone who knows me would readily say I'm a huge fan of marketing. Advertising, when done right, can be an essential element to a business model. As Henry Ford once said, "A man who stops advertising to save money is like a man who stops a clock to save time."

 

Unfortunately, ineffective advertising can be more harmful than not advertising at all. A company can appear unprofessional or offensive without a good design. So whether you are designing for billboards, web, print or one of our products like the Bowflag® Premium, good design is essential to the success of your campaign.

 

Tips for designing by medium

  1. Outdoor advertising
    As a rule, any advertising targeting passing vehicles should be simple. Drivers will only have about 10 seconds to see your message. Keep your message to seven words or less, and make clear what you are selling. Be sure your message is memorable and eye-catching, and keep the design simple.
    Good outdoor advertising: 5 words, funny, and a clear, obvious message
  2. Web advertising
    Make it simple enough to catch the eye. If there are too many things going on in your ad, a user's brain won't be able to process the data, and they will move on. The average attention span of a web user in 2013 was eight seconds. Since you have only seconds to make an impression, make it good. Don't clutter your ad with contact information. Instead, create a clear call to action that links to a page that has the information you want the user to see.
    Good web advertising: Simple, engaging, and a clear call to action
  3. Print advertising
    The great thing about print advertising is that you have an engaged reader. You have more time to make an impression than you would have in an outdoor or web ad. Even so, it can become very easy to get lost amongst the pages of your audience's favorite magazine. Clear concise branding, a bold headline, clear layout, and a focus on the benefits or your business or product are essential. Don't forget a call to action if you are not an established brand!
    A classic example of good print advertising: Clear branding, bold headline, simplicity is the benefit

    A great print ad- clear call to action, clear message, strong branding
  4. Other advertising
    You may notice I have only included static forms of advertising. This is intentional. I could write an entire blog post just on television or radio by themselves. A good thing to keep in mind with these mediums is many of the same rules apply across all forms of advertising. Keep your branding clear. Keep your message simple. Include a call to action. Understand your audience.

 

Finally for good measure, and because we are a custom print company, here is a great example of an effective flag design:

Our custom shape Bowflag®: clear message, strong branding, only 4 words

3 Easy Ways for Resellers to Get the Word Out On the Internet

Quick Summary: 

  • Claim your local listings
  • Join your local Chamber of Commerce
  • Add Google Analytics to your website
     

Thirty trillion web pages. That’s how many pages Google has indexed. I can’t even picture 30 trillion. Can you? 

 

With all these pages indexed, it can be an overwhelming feeling for anyone who wants to get online visibility. You might wonder how you can defeat your competition or stand out above all the online-only retailers that offer the same products you do. 

 

Granted, online visibility isn’t an instant process. I used to work at an online marketing agency, and depending on the client’s industry, it could take anywhere from a week or so to a year until the perfect visibility was attained. It takes the right budget, the right processes and the right strategy to attain the right presence. 

 

But, you don’t have to go out and hire an SEO or marketing consultant if you’re just looking to spread the word a bit about your business. There are three easy things you can do to make sure your business is being seen by the right customers. 

 

Claim Your Local Listings

You’ve probably heard about Google Places for Business, or seen listings like the one below that appear when you search for a local business:  

Tex Visions on Google Places for Business

 

There’s also Bing Local: 

Tex Visions on Bing Local

And a lot more. Local listings are a great way to get your business found, but you need to take the time to make sure the information is there and is correct. Instead of going from website to website trying to figure out whether you’re listed or not, I recommend using Moz Local. It will scan all the big listing directories and determine your status, so you don’t have to waste time submitting to ones you’re already on or submit to directories that may not be high profile. 

 

If you have a listing on any of these sites, take the time and claim it. That way, only you can edit the information  and personalize it however you would like. Each website has different claim guidelines, so make sure you follow the claiming rules to the T.  

 

Join Your Local Chamber of Commerce

I know many of our resellers target customers local to their brick and mortar location. If this describes who you’re targeting, then take the time to join your local Chamber of Commerce. Most of these organizations have an annual membership fee (Tex Visions belongs to our local chamber, which has an annual fee of $625). 

 

While there is an investment involved, you’ll be able to network and meet other local businesses and let them know about your services. Another bonus is that many chambers have a website featuring a membership directory, so you’ll be featured in that and be seen by other chamber members. 

 

Add Google Analytics to Your Website

Any good business owner wants to track their investment. If you have a website and you are not tracking its visitors, how do you know your investment is worth it? The easiest way to do so is with Google Analytics. Google Analytics is a free website tracking service which you can use to measure conversions and sales. It’s the most widely used tool of its kind, and can give you the data you need to determine whether your online investments are panning out. 

 

Conclusion

While the three suggestions above are only a small amount of the things you can do to enhance your online visibility, they are three of the most important steps you can take to attract a local audience.  

 

What kind of things have you done to enhance your online visibility? Let me know by commenting. 

Win Free Magnets from Tex Visions!

Win 100 Free Custom Magnets from Tex Visions!

We need your help! Tex Visions recently launched a line of new substrates, and to promote these at trade shows, we need an awesome tagline to put on our magnets.

From today through May 9 at noon EST, we’ll be holding a contest on Facebook and the winner will receive 100 free 3” x 5” magnets with custom printing and shape of their choice. All you have to do is to like our Facebook page and comment on this post with a funny, witty, inspiring or otherwise “magnetic” message we can use on our magnets.

We’ll announce the winner on May 12 on our Facebook page. Enter today and help us “attract” attention to our magnets!

The Trade Show Olympics: Tips to Win the Gold Medal

The Gold Medal. It’s the dream of and goal for every Olympian in Sochi right now. There’s no greater feeling of accomplishment and effort for an Olympian to stand on the platform wearing a gold medal. Sadly, we can’t all be Olympic athletes. We can, however, compete to the best of our ability no matter the industry or venue, like a trade show.

In order to win the gold (i.e. be the biggest draw) at the next trade show or conference, you have to view exhibiting as Olympians view their respective sport. Remember …

It’s a competition.

Olympians have a respect for one another. You see it in the way they shake hands and hug before and after the event. Despite all the respect they may have for one another, they still know it’s a competition, and they want to win.

You want to take this mentality to any trade show or conference. You can meet with other vendors, shake hands and network, but you also have to remember these people want attendees to visit their booths and check out their services. You want attendees to check out your company, your message and your offerings.

It’s a battle for attention. You don’t want to enter into the “Trade Show Olympics” unprepared. What can you do to win the gold? If it were a traditional competition, below are the categories the judges would probably base your score on.

To get some professional perspective, Tex Visions general manager Nicole Wilson, a veteran trade show exhibitor, offers some valuable tips to consider.

Endurance
A trade show is about making connections, whether it’s sales or networking. Exhibiting means a lot of talking, shaking hands and moving about. You need to have endurance in order to properly showcase a trade show display.

Nicole Says …
“Getting a good night’s rest the night before, especially after a long day of travel and booth set up, is key. I recommend eating a nice breakfast and then really engaging visitors at the show. If you just sit around and wait, you tend to get bored easily, which will lead to becoming tired.”


Creativity
Have you ever wondered why the outfits professional ice skaters are so elaborate and colorful? It makes them stand out to the judges. You’ll also want to stand out for the judges, i.e. visitors. Be creative with your design and layout. Successful exhibitors take creative risks. If your creative approach doesn’t pan out, try again at the next one.

Nicole Says …
“Have something in your booth to catch attendees’ eyes. I was once at a show where they had a baby alligator in their booth, which had nothing to do with what they were selling, but you could hold it, which caught people’s attention.

“The Tex Visions booths are very uniform, but are unique because of the Bowflag® Premiums. Our tallest Bowflag (17.1 ft) really makes us stand out.”


Nicole Wilson, general manager of Tex VisionsDesign
Being creative is one thing. It’s another to have a trade show space that’s well designed and laid out. Whether you’re in a large space or small space, you want to make the most out of the space you have. You don’t want to have so many products in your booth that visitors can’t step inside your booth, but you don’t want to have just bare space.

Nicole Says …
“You want to use the space you have. You paid good money for it, so you might as well fill it up as much as possible without making it look too crowded. I see some booths where the booth staff are just sitting at the table provided to them and they look bored, their booth looks boring and I think that definitely affects traffic to a booth.”


Promotions/Freebies
I’m sure you’ve heard the old adage, “If it’s free, it’s for me.” If you want to bring attention to anything, you give away something. The same goes for trade show booths. The best way to attract visitors, as Inc. noted, is to offer an incentive.

Nicole Says …
“I don’t think you can go wrong with freebies, whether it’s pens, food, candy or something else. At PPAI, there are booths that give coffee thermoses and Tupperware containers, which are useful, so that makes it even better.”


Personality of Exhibitors
Whether it’s at the Olympics or exhibiting at a large conference, personality matters. The last thing you want for visitors to take away from your booth is a negative first impression because of a less than positive personality. Yes, trade show exhibiting can be tiring and stressful, but you need to remain in good spirits. If you let the downsides get the best of you, it can impact how visitors look at your booth.

Nicole Says …
“I think you have to be somewhat outgoing but more importantly patient. Since attendees have you right there, they might ask more questions than usual. Or questions that seem obvious to you, but really aren't. You have to remember every visitor is a potential customer and the more you can help them face-to-face will make things easier when you are doing the selling through phone or email.”


Winning the Gold
No athlete goes into a competition unprepared. When it comes to your trade show and conference presence, you should be ready to compete for trade show gold.

Remember:

    • Don’t exhibit exhausted or without a good meal
    • Be creative in how your booth presentation
    • Maximize your available booth space
    • Incentives attract visitors
    • Have a good personality when you’re exhibiting

 

What advice do you have for winning trade show gold? Let us know in the comments or on Facebook or @TexVisions. You can also find us on LinkedIn.

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Meet the Team: Jeremy Finkenbinder, IT Staff & Developer

Jeremy Finkenbinder, IT Staff & Developer for Tex VisionsIn our ongoing series, “Meet the Team,” we profile the people who drive the success of Tex Visions.

 

Today, we meet Jeremy Finkenbinder, a developer and member of our IT division. Jeremy has been with the company for over three years, and his responsibilities include ensuring our computer systems and networks are operational at all times.

 

What is your favorite Tex Visions product?

I would have to go with the Advertising Tents. There are so many ways that it can be used to get people's attention, and they can keep you dry.

 

What do you like to do when not at work?

I enjoy spending time with my family and playing video games.

 

Are you a coffee or tea person?

Coffee.

 

Would you rather cook or go to a restaurant?

I would much rather cook. It's a great way to spend some time with my wife, and usually it tastes better.

 

Do you have or want a pet?

I have a 2-year-old cat named Starfire, and a 12-year-old Husky/German Shepherd named Tipper.

 

SUV or convertible?

Convertible. It would much more fun to drive.

 

Mountains or beach?

Definitely the mountains. It's much quieter and you never know what kind of animals you're going to see.

 

If you could have lunch with anyone, who would you choose and what would you ask?

Leonardo Da Vinci would be an amazing person to get to have lunch with. He was an incredibly brilliant man that excelled in so many fields. I'm not sure if there is one specific thing that I would want to ask him. Maybe some things about his inventions, they have always fascinated me.

 

What's the last/book move that you read/watched?

"Batman Returns."

 

Check back soon to meet the rest of the Tex Visions team. Feel free to send us your questions via Facebook or Twitter, so we can incorporate them into future posts.