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Printing with Passion

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Welcome to the Tex Visions Blog

A place for our resellers. Talk about what matters most to you. Share your insights. Present us with your challenges. Learn about our team. Connect with us.

Meet the Team: Douglas McGarvey, Production Manager

The ongoing series “Meet the Team,” where we profile the people who drive the success of Tex Visions, continues.

 

Today we meet Douglas McGarvey, Production Manager. Doug has been with the company for 5 years. As Production Manager, he is responsible for production operations and expansions. He believes the key to success is determination and the ability to work with people. If you have good people that care about doing their best, the rest is easy.Douglas McGarvey


What’s your favorite Tex Visions product?

Q-Frame® Tex.


What do you like to do when not at work?

I like to spend time with my family and friends and go fishing.


Are you a coffee or tea person?

Neither.


Would you rather cook or go to a great restaurant?

I enjoy both as long as it is with good company.


Do you have or want a pet?

I have three dogs.


SUV or convertible?

Both. Never choose one if you can have it all.


Mountains or Beach?

Definitely mountains.


If you could have lunch with anyone, who would you choose and what would you ask?

God. I would ask what’s the real message that he wanted people to hear, that is, before man gave his version.


What’s the last book/movie that you read/watched?

Men in Black 3.

 

Check back regularly to meet the rest of the team at Tex Visions as we explore the wonders of printing. Feel free to send us your questions so we can incorporate them into the next interview. What do you want to know?

Filling the Pantry: Tex Visions donates to the Salvation Army

While preparing for the holidays, it is important to remember to give back. Tex Visions continued its local community service efforts with a food drive. We partnered with the Salvation Army to collect food for My Brother’s Table, a program set up to provide food to the hungry and homeless. They serve breakfast and dinner Monday through Friday at the Salvation Army here in Carlisle, PA.

 

My Brother's Table Over the course of a month, the Tex Visions team brought in all types of non-perishable items such as boxed pasta and instant potatoes, along with cans of vegetables, fruits, soups and sauces. When the final count came in, the total donated items was over 575! I'm so proud of the Tex Visions team for collecting this significant amount of food to donate to those less fortunate than us. After speaking with the program director, it was obvious that their pantry was getting low and donations are needed. Since the Salvation Army provides so many meals daily, our large donation will only put a small dent in the amount of food constantly needed to help the local community. This is definitely a cause that can be helped every day.

Ashley and Nicki

 

Yesterday, Nicole Kaufman (General Manager) and I took all the donations to the Salvation Army. We also stayed to help prepare and serve dinner. The meal consisted of a choice of either baked ziti or turkey, stuffing and gravy along with one vegetable and a slice of bread. Pieces of dessert were set out and coffee and tea were available.  In one hour, we served around 50-60 people ranging from children to adults to senior citizens. It’s amazing how many people like you and me are living in need – need of a home, warm meal, clothes, etc.

 

I want to send a huge thank you out to the entire Tex Visions team for making the food drive a success. There were a few pictures taken during our time at the Salvation Army that can be viewed on our Facebook page. Keep checking our blog for more community service events! Suggestions are always welcome!

The Question: What is the key to designing an effective graphic?

This week we continue the ongoing series “The Question,” where we search our social media posts, web comments, and emails for burning questions from resellers and devote precious blog space to giving you answers.


Q: Some of my clients’ designs come out looking cluttered and unappealing. What is the key to a successful graphic?Color

 

There is much more to a successful graphic than an attention-grabbing image. Simple choices such as color and font can make the difference between an effective and ineffective display. EXHIBITOR magazine gives some basic tips for ensuring your client’s next graphic gets the job done.


Message order

An easy way to make your client’s graphic more effective is to establish appropriate message order. There isn’t much time to capture the audience’s attention. When the message is organized by importance, information can be digested quickly. Information should be separated into three levels. Primary level information is the largest, able to be seen from the farthest distance with a heading or tagline to draw in the audience. Secondary level information is next and includes additional details to keep the audience interested. Tertiary level information is smallest with specifics for those who are truly interested in learning more.


Colors

Color combinations can also make or break your client’s display. Contrast is important for readability, but there are also color combinations that are easier on the eye. Complementary colors, which are opposite each other on a color wheel such as red and green, have the highest contrast and are optimal for graphics. Colors that are beside each other on a color wheel such as red and orange have low contrast and will make text on your client’s display difficult to read.


Font

Font choice is another way your client can make their graphic more effective. Serif and ornamental fonts, while effective in magazine text and logos respectively, are not ideal for display graphics. Sans serif fonts such as Helvetica and script fonts, which look like handwriting, are best for legibility.


Images and Text

There can be too much of a good thing, so when it comes to text for displays, less is generally more. If your client needs to include lots of information on their display, try to break it up so it isn’t an overwhelming wall of text, using bullet points if possible, and keep it at eye level. It might also be best to supplement the display with a informational brochure so your client doesn’t need to put large amounts of text on their display.

 

Balance is important with images for the display. If the image and text have to compete with each other for attention, your client’s message will be lost. For displays that have lots of detailed text, be sure it is legible and separate from the image.

 

What questions do you have about our displays or about the printing industry in general? Tex Visions is here to bring you the answers.

Let's Talk Marketing: Mixing the Old with the New

MarketingAs 2013 approaches, marketers like myself are starting to comprise their marketing schedules and budgets for the coming year. We are trying to analyze our spending for this year and of course, our ROI.. more or less, what worked and what didn’t. If you’re like me, you are probably trying to decide if new-age marketing is the way to go or if the classics are back on the forefront. Let me explain more:

 

How often do you consider direct mail marketing to be a strong medium? I recently read that direct mail shows a 4.4% response rate compared to email’s average of 0.12% (as reported by the DMA (Direct Marketing Association)). Think about it. It makes sense. With direct mail marketing, as long as you are doing it well, you can market your message to specific audiences and really address their needs. It seems with the increase in digital advertising, in the form of online banners, emails, or text messages, that more messages are being missed and/or ignored. A quote from the CEO of Commerce Payment Group gave a simple explanation of direct mail marketing, “With direct mailing marketing, we’re not going after the whole ocean; we’re hunting for fish in a pond.”

 

In the modern world, technology and online marketing are constantly on the rise. Many companies are putting focus on online banners and placing them in the right areas, whether it is their target’s favorite sites to visit daily or guides that are a go-to throughout the year. Email marketing is also an idea many companies experiment with, although as marketers, we know deliverability is still an issue. On average, email servers had a delivery rate of 56%. 20% of the messages were rejected and 8% were filtered (as reported by Return Path, an email services company). After analyzing billions of emails and online banner impressions, the DMA found that when it comes to online banners, only 6% converted based on an immediate click. Obviously this shows that the other 94% of the time the banner was clicked at a later date. If you are in marketing, you know that this is important information for us since most online campaigns are judged by their click-through rate.

 

In any case, direct marketing will always be a popular tactic. Why? Because we are human. We like personal attention and having someone tell us exactly what to do to get what we want. If you know anything about direct marketing, you know that there is always a clear call-to-action to get the target to respond. What marketers like about direct marketing is the fact that we can measure results.. directly. For example, if you send out 1000 postcards and 100 people respond (using a promo code or whatever CTA you choose), then you know your campaign led to 10% direct responses. In contrast, with indirect marketing, usually awareness or engagement is created so there is no direct response.

 

Marketers do their best to make companies multichannel. When it comes to our specific industry, resellers don’t buy products at random. They buy because they or their client has a specific need to be met at a specific time. As the Marketing Manager of the company, it is my job to make sure they decide to buy from us. So whatever channels we decide to dip into, we hope to have continued support from our current customers and to create interest for those who have yet to know our name.

Meet the Team: Nicole Kaufman, General Manager

The ongoing series “Meet the Team,” where we profile the people who drive the success of Tex Visions, continues.

 

Today we meet Nicole Kaufman, General Manager. Nicole has been with the company for 4½ years. She is in charge of the sales team and assists in product research, development, and pricing as well as human resources. When she first started at Tex Visions, she was a sales and customer service representative. From there, she moved to Regional Sales Manager and then General Manager. She was eventually put in charge of the sales department in addition to her duties as General Manager. She feels liking what she does and striving to learn more every day are the keys to her success.

Nicole Kaufman


What’s your favorite Tex Visions product?

Aside from the Bowflag®, I really like the Display Cube. It’s very unique and fun.


What do you like to do when not at work?

I love to read on my Nook and watch football.


Are you a coffee or tea person?

Coffee. This is the best time of year…Pumpkin Spice!!


Would you rather cook or go to a great restaurant?

I’d rather go to a great restaurant!


Do you have or want a pet?

I have a dog and a cat. My dog is the most perfect Boston Terrier in the world; my cat is not-so-nice. At least he’s cute.


SUV or convertible?

I’ll go with SUV.


Mountains or Beach?

Mountains in the fall, beach in the summer.


If you could have lunch with anyone, who would you choose and what would you ask?

Chipper Jones from the Atlanta Braves. He has been my favorite baseball player since I was 8 years old and I would just love to meet him!


What’s the last book/movie that you read/watched?

The last movie I watched was probably a Lifetime original movie. Those are perfect for rainy days.

 

Check back regularly to meet the rest of the team at Tex Visions as we explore the wonders of printing. Feel free to send us your questions so we can incorporate them into the next interview. What do you want to know?